Yale School of Management - Faculty

Postdoctoral Associate in Marketing

Mochon's primary research interests focus on consumer behavior and decision making. His research explores how decisions and judgments are affected by the context in which they are made. He has also published work questioning the notion of a hedonic treadmill and exploring how reciprocity affects dating preferences.

Selected Publications
"Getting Off the Hedonic Treadmill, One Step at a Time: The Impact of Regular Religious Practice and Exercise on Well-being" (with M.I. Norton and D. Ariely), Journal of Economic Psychology, Vol. 29, No. 5, 632-642, 2008

"Selective vs. Unselective Romantic Desire: Not all Reciprocity Is Created Equal" (with P.W. Eastwick, E.J. Finkel and D. Ariely), Psychological Science, Vol. 18, No. 4, 317-319, 2007

"Causal Models Frame Interpretation of Mathematical Equations" (with S.A. Sloman), Psychonomic Bulletin and Review, Vol. 11, No. 6, 1099–1104, 2004

Working Papers
"The Subjectivity of "Objective" Scales: A Theory of Anchoring in Sequential Judgments" (with S. Frederick)

"The IKEA Effect: When Labor Leads to Love" (with M.I. Norton and D. Ariely)

"Easy or Hard Decisions? Resolving vs. Consequential Decision Frames" (with D. Ariely)

"Looking up by Looking Down: Religiosity, Intolerance, and Well-Being" (with M.I. Norton and D. Ariely)

"The Doomsday Device: A Mechanism for Avoiding Conflict" (with D. Ariely)

Education
PhD Massachusetts Institute of Technology, 2008