New Audio from Yale SOM Faculty

Audio Feature: Testing 1-2-3

Statistical experiments are powerful and practical tools in business. A well-designed experiment can help companies be more competitive by pinpointing areas to reduce costs, increase productivity, and improve quality. Although much has been written about the use of experimental design in solving manufacturing problems, little attention has been given to its non-industrial applications.

In the new book Testing 1-2-3: Experimental Design with Applications in Marketing and Service Operations (Stanford University Press), Yale School of Management Professor Art Swersey and co-author Johannes Ledolter, of the University of Iowa, demonstrate how the same experimental design methods long used to optimize manufacturing processes can also add value to marketing and service activities such as website design, internet advertising, and direct mail marketing. 

Listen to Professor Art Swersey discuss experimental design.


Audio Feature: Behavioral Finance

Nicholas Barberis, the Stephen and Camille Schramm Professor of Finance, is a specialist in behavioral finance, the investigation of whether some financial phenomena might be the result of less than fully rational behavior by some market participants. Barberis is one of a half-dozen Yale Management faculty investigating various aspects of behavioral impacts on economics, making the school one of the world’s leaders in this emerging and important discipline. On April 20, 2007, Barberis explained behavioral finance to a group of prospective students during Welcome Weekend. 

Listen to Professor Nicholas Barberis explain behavioral finance.


Audio Feature: Reform or Rhetoric?

Healthcare expert Ted Marmor argues that the United States needs to consider the examples of Canada and Europe for answers to the current debate over health coverage. Marmor, professor emeritus of public policy and management, and professor emeritus of political science, is an expert on welfare state politics and policy in North America and Western Europe. He has been involved in healthcare policy for more than thirty years and has written extensively on Medicare, healthcare reform, and Social Security. His latest book is Fads, Fallacies and Foolishness in Medical Care Management and Policy (World Scientific Publishing Company, 2007). 

Listen to Marmor discuss the role of healthcare in the upcoming presidential election and analyze the likelihood of real reform.